Outdoor Billboard Lighting: choose the best LED advertising solution

Views: 0     Author: Jessica     Publish Time: 2022-08-05      Origin: https://www.suntechleds.com/

Tables of contents:

1. What is billboard lighting?  

2. What are the different types of billboards?

3. Billboard lighting standards  and requirements

4. Main consideration for outdoor billboard lighting  

5. How do you illuminate a billboard?

6. Why choose Suntech LED flood light for billboard lighting?

7. Summary  


What is billboard lighting?

LED flood lights for billboard lighting is one kind of commercial outdoor sign lights, which refer to floodlights, spotlights and linear wall washes specifically designed to illuminate large billboards at night. These LED lighting devices are heavier in product weight, last longer than regular billboards, and are resistant to heavy rain, snow, and extreme temperatures.

On top of that, you'll find LED types of billboards more attractive. In this age of advanced technology, LED spotlight billboards can be found everywhere, whether on the way home from work or near a mall where people can see large and small brands using billboard LED lights designed to market their products and services.


 billboard lighting


What are the different types of billboards?

(1) Digital Billboards

With the advancement of LED technology lights, static billboards have gradually transformed into dynamic billboards, also known as LED billboards. Advertisements are presented in a vivid form to the audience, and through this vivid way can attract more customers and bring more value to the business. In addition, a billboard can be changed to apply the picture in many different ways on many different advertisements. Therefore, LED billboards are reusable, and one of the greatest things about them is that the advertising message can be adjusted at any time according to the needs of the business. Today, electronic outdoor media billboard is very popular. You must have been fascinated by one of the billboards in large supermarkets or shopping malls.

Digital Billboard


(2) Static Billboards

Static billboards are those that are physically painted or printed. They come in many subtypes such as traditional billboards, poster-like billboards and vinyl billboards. They are bright and have a glossy appearance. A static billboard is also called a physical billboard who displays only one mode, which is an image specified by the merchant and then accompanied by the merchant's contact information or a reminder of the promotion.

Static Billboards

Billboard lighting standards and requirements

(1) Billboard lighting standards

Since digital billboards can now illuminate themselves, let's talk about traditional light billboard and how to do it the right way.

The purpose of billboard lighting is to illuminate the advertisement so that it can be seen and read by drivers and pedestrians alike. However, it is important to note that too much light can cause glare, like the effects showing in the picture below on the right. Billboard illumination light fixtures disturb humans and animals by transmitting light from billboards to the dark sky, nearby residents or plants. In addition, glare is dangerous because it can cause eye discomfort, disability, and if billboards along the road are excessively lit, this can lead to a temporary lack of recognition and response during heavy traffic.

The billboard is too bright and causes glare

Suntech believes that the brightness of billboard lighting should be moderate. And the main problem of billboard lighting above is that it is too bright, which will affect people and the environment. In other words, when lighting billboards, in addition to meeting the LED illumination requirements, it is also necessary to prevent lighting pollution, including too much illumination and glare. Because unnecessary high illumination is a complete waste of energy and harmful to the environment and human body. Proper billboard lighting design can not only save initial investment and energy cost in the later stage, but also reasonable lighting brightness can achieve the expected advertising effect of the business. While this may sound difficult, consulting a professional lighting manufacturer can help you solve these problems much faster.


(2) Billboard lighting requirements

  • High Brightness illumination beam angles

Since it may be difficult to notice the billboard in dark nights, a high brightness illumination beam angles are necessary. Things on billboards may not be displayed properly due to insufficient light. The beam angle plays a huge role in ensuring that everything on the billboard, such as discount information, is visible for passersby to view. The last thing you need is poor visibility at night. Therefore, you need to focus on billboard lighting that has a higher illumination beam angle.

  • Uniform Lights

Uniform light is essential in order for everything on a billboard to be seen by others. It allows everything on the billboard to be visible. People can only see a billboard if it is evenly lit. Otherwise, they will just ignore it and go about their night. Uniform light is necessary for others to notice the billboard and every detail on it. LED billboard lights are designed to distribute uniform light to the billboard. The beam angle helps spread the light to each part of the billboard.

  • High chromogenic efficiency

When it comes to billboard lighting solution, high color rendering and high efficiency are essential. Without high color rendering, it is impossible to display every color perfectly. On the other hand, high efficiency helps ensure that continuous illumination is always provided so that the power supply does not go out even for a second.

  • Directional light does not waste light sources

Since it can be very expensive to meet lighting needs, it is important to use every ounce of light. This is why directional light should not waste light sources. Instead, the light source must be fully utilized in order to make the most of the lighting.

  • Energy savings

Electricity is inexpensive, that is why it makes sense to choose LED floodlights. They can save up to 75% of energy. As a result, you can easily reduce a fraction of the cost of billboard lighting. Reduce your energy consumption by a significant amount and save a lot of money in the process.

Main consideration for outdoor billboard lighting

(1) Brightness level (watt & lumen)

To get maximum brightness, it is recommended that billboards use higher luminosity levels. Many LED billboard lights are equipped with advanced chips that optimize their functionality.

You should choose LED billboard lights with a focused beam, which means that the light beam is firm and concentrated on a target area. No flickering or wavering of the light is acceptable.

Advanced optical lens systems are recommended to get the best quality of light. Many billboard lights have this amazing feature; therefore, choose an LED light that contains it!

(2) Heat Dissipation System

When designing a billboard light, a proper heat dissipation system is an absolute necessity. Billboards are usually very tall, and a faulty bulb causing a fire due to overheating may be very difficult to extinguish. Therefore, a proper heat dissipation system is paramount for safety measures and to stop expensive billboard lights from being destroyed.

Ventilated structures are recommended for billboard lights because it quickly removes heat from the light. These structures are usually on the back of the light and are very reliable in keeping the light at a stable temperature.

(3) Materials

The material of the billboard lamp is very important to pay attention to. Lamps come in various types of materials, but not everyone uses high quality materials. To optimize performance, you should make sure that the lights you buy are made of high quality materials.

Aluminum and stainless steel billboard lights are readily available in the market, but the quality determines their quality. Before committing to a purchase, you must make sure that the lights are made of high quality materials.

(4) Lifespan

Longer life span is absolutely important for billboard lights. Billboards are left on all night long and are often exposed to the elements. Therefore, they need to be durable and have a long lifespan to ensure they don't stop working.

Billboards are rented to brands and the loss of lights can directly affect their brand image; therefore, billboard lights must have the best quality and durability to ensure that there are no such problems.

(5) Anti-glare

Billboard lights need to have anti-glare measures to ensure the best visual effect. When you look at a billboard, the lights should not be so sharp that they make you blind instantly. They should have the perfect amount of brightness to properly illuminate the billboard without making it uncomfortable to look at.

Anti-glare technology is also important because without it, billboards lose their artistic appeal and are often overlooked due to their flashy accessories. To ensure that your billboard will be well received, you should purchase billboard lights with an anti-glare system.

(6) Angles

Billboards often require different types of lighting. Some may require floodlights, while others are made with lights. In a sense, the angle of the light is important because it plays an important role in the design of the building.

(7) Certification

The lights you buy must be certified to the required standards. ETL, TUC and CE are some of the certifications that the lights should have.

These certifications add value to the lights and give you a guarantee that they are good quality lights and will work as advertised. It is not recommended to choose a lamp that does not have any certification.

(8) Planning requirements

Before deciding to purchase any billboard lights, you need to make sure that the light fits your plans. Before buying any light, you need to design the plan so that you can make sure that the main content of your billboard will be delivered to your audience. Therefore, it is recommended that you hire a professional to help you draw an appealing design for your billboard.

(9) Pleasing to the eye

It is no secret that the main task is to advertise your company's products or services. In order to accomplish this matter, billboards need to be attractive and appealing.

Proper billboard lighting can help beautify the entire billboard and make it easier to reach a wide audience. Lighting is also often visible on billboards, so you should make sure that

(10) Aesthetics

It is no secret that the main task is to advertise a company's products or services. In order to accomplish this, billboards need to be attractive and captivating.

Proper billboard lights can help beautify the entire billboard and make it more likely to reach a wide audience. Lights are also often visible on billboards; therefore, you should make sure that they are aesthetically pleasing and blend in seamlessly with the rest of the design.

A good tip is to color match the lighting to the content of the ad. For example, choosing contrasting colors for the lighting can increase the visibility of the billboard.

(11) Eco-friendly

Billboards are used to advertise products and services; therefore, they represent your company or business.

You must make sure that billboard lights are environmentally friendly because many people are aware of the environment if you choose lights that are harmful to the environment, such as metal halide lights. People may not be happy. In addition, we are sure that you do not want your billboard advertisement to be marked as negative.

Therefore, be sure to use LED billboard lights that are specifically designed to be organic and green. If you are not keen on buying LEDs, you can also opt for metal halide lights that have the smallest carbon footprint.

(12) Dark Night Sky Compatible

Billboard lighting plays a vital role in light pollution. The best billboard and sign lighting is the kind that does not cause glare and light pollution at night.


How do you illuminate a billboard?

Traditional billboards are commonly mounted on poles or buildings at a certain height from the ground. They also vary in size. There are some simple formulas related to the size or height of a billboard. However, please note that the following formulas are for reference only and the specific advertising billboard lighting design needs to be determined on a case-by-case basis. The following are some of the common billboards in our life.

(1) If the height of the billboard is less than 8 meters and wider, the luminaire can be installed on one side with a distance of about 1 to 2 meters between the luminaires. Wide beam angle lighting fixtures will be more suitable for this type of billboard. It is usually recommended to install the luminaires above the billboard because they will darken the sky. However, in practice, the lighting is placed at the bottom of the billboard in order to facilitate the maintenance of the luminaire later. 

solutions for billboard

(2) For wide billboards of 8 to 12 meters in height, it is appropriate to use two-way lighting up and down. This type of billboard is also suitable for lighting fixtures with a wide beam angle. The distance between the luminaires should be between 1.5 and 2.6 meters.

Another type of billboard is slender and suitable for lighting fixtures with narrow or medium beam angles. The position of the luminaires depends on the height of the billboard lights. For very high billboards, it is better to install billboard lighting on both sides.

Why choose Suntech LED flood light for billboard lighting?

Suntech LED Lighting is one of the best LED outdoor lighting manufacturers and manufacturers in China. We started to develop and produce various indoor and outdoor advertising LED lighting fixtures such as LED strips and LED light bars in 2008. We provide professional evaluation, design and installation services, and we have a professional R&D technical team. Choose us to help you design your lighting solutions for your fixtures, and help you design the most professional lighting design and select the most appropriate lighting based on the information you provide about your needs. With 15 years of project experience, Suntechleds provides the most professional LED custom lighting solutions for each unique customer, market and application.

Why choose Suntech LED flood lights for billboard light? Here share three types of our flood lights fixtures with you.


Suntech floodlights you may interested:

SHA205SHA205 LED Flood Light for Facade Lighting

★ Color temperature: Single color, RGB/W, RGBW
★ Gray level: 65536 level
★ Shell maretial: high thermal conductivity aluminum + optical glass
★ Beam angle: 3°/7°/10°/15°/25°/30°/45°/60°
★ Maximum power: 36W~54W
★ Protection level: IP67
★ Working temperature: -20°C to 50°C
★ Storage temperature:  -20°C to 60°C


SHB135 SHB160 LED Flood Light for Architectural Lighting

★ Color temperature: RGB/W 
★ Gray level: 65536 level
★Shell maretial: high thermal conductivity aluminum + optical glass
★ Beam angle: 3°/5°/ 7°/10°/15°/25°/30°/45°/60°
★ Maximum power: 24W~36W
★ Protection level: IP67
★ Working temperature: -20°C to 50°C
★ Storage temperature:  -20°C to 60°C


SHC190 SHC190 LED Flood Light for Industrial Lighting


Color temperature: RGB/W 
★Gray level: 65536 level
★ Shell maretial: high thermal conductivity aluminum + optical glass
★ Beam angle: 3°/5°/ 7°/10°/15°/25°/30°/45°/60°
★ Maximum power: 48W~72W
★ Protection level: IP67
★ Working temperature: -20°C to 50°C
★Storage temperature:  -20°C to 60


Welcome to contact us if you are interested in our LED flood lights and spotlights.


Nowadays, billboards are everywhere. Therefore, it is necessary to stand out among the thousands of billboard lighting. A good billboard light will add attractiveness and beauty to the billboard without looking flashy or overly noticeable.


Suntech recommends that you choose the right billboard light to get the most out of it. We recommend that businesses choose a manufacturer that specializes in billboard lights. In addition to having more options, more importantly, a professional billboard light manufacturer can provide businesses with more professional billboards design lighting.


If at this time you are looking for the right billboard lighting manufacturer or supplier, then Suntech will be the most suitable choice for you, if you have any lighting plans, please feel free to send inquiry to us now.

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